Most coaches teach tactics and frameworks.

I rebuild operating systems.

Here’s the difference:

Other coaches will teach you MEDDIC, discovery frameworks, or closing techniques. That’s fine if your foundation is solid.

But if you’re stuck, burnt out, or carrying quota like it’s a death sentence – tactics won’t save you.

I start where most coaches ignore: identity, mindset, and discipline.

Because if your self-belief is shaky, no framework will stick. If your habits are inconsistent, no tactic will compound. And if you’re playing defense instead of offense, no script will save you.

Also, I’m not a coach who used to sell.

I’m a quota-carrying Enterprise Sales Director at TriNetX. I’ve closed $70M+ over the past 7 years. I’m still in the arena, closing deals, navigating procurement, and dealing with the same stuff you deal with.

I coach from this quarter’s deals and the transformation that rebuilt my life – not from theory or memory.

No.

I coach:

• VPs and sales leaders rebuilding their teams or themselves
• Enterprise reps who feel in over their heads
• Mid-market AEs moving upmarket
• SMB sellers hitting a ceiling
• High performers and founders who are looking to unlock the next level

The common thread isn’t deal size. It’s ambition.

If you’re stuck, plateaued, burnt out, or rebuilding after rock bottom – and you’re committed to doing the work – we’ll work well together.

That said, my background is enterprise sales, so if you’re trying to move upmarket or close bigger deals, I’ve been there and can help you navigate it.

Yes.

You don’t need to be unemployed or drowning in debt to work with me.

Rock bottom was my story. Your story might be different.

Maybe you’re:

• Hitting quota but miserable
• Burning out and don’t know why
• One bad quarter away from losing your job
• Stuck at the same income level for 3 years
• Playing defense instead of offense
• Carrying fear and imposter syndrome into every call

You don’t need to hit bottom to decide you want more.

This work is for anyone who’s ready to stop coasting, stop playing small, and build something they’re proud of.

Most clients work with me for 3 to 6 months.

Here’s why:

• We rebuild your foundation – mindset, identity, habits, and discipline. This is where we address the root causes holding you back.
• We apply that foundation to your pipeline, deals, and sales strategy. You start seeing different results because you’re showing up differently.
• We refine, iterate, and make sure the changes stick. By the end, you have a system that runs without me.

Some clients extend beyond 6 months if they want ongoing support through a big transition (new role, moving upmarket, building a team).

But the goal is always to make you self-sufficient, not dependent on me.

We meet twice a month for 60 minutes over Zoom.

Between sessions, you have unlimited text and email access to me for questions, wins, or when you’re stuck.

Here’s what we work on:

Mindset & Identity:

• Rewiring limiting beliefs
• Building discipline and non-negotiables
• Managing fear, imposter syndrome, and self-doubt

Sales Strategy:

• Pipeline review and deal coaching
• Account planning and exec alignment
• Discovery, business case building, and negotiation

Habits & Systems:

• Daily routines that compound
• Energy management and focus
• Balancing career, family, and growth

Plus: I’ll review your calls, emails, decks, and business cases when needed.

Think of it as a combination of performance coaching, and deal strategy – but without the corporate BS or guru fluff.

I get it. I’ve been there.

When I was at rock bottom, I couldn’t afford coaching either. But looking back, that investment would have saved me years of spinning my wheels.

Here’s my take:

If you’re serious about changing your trajectory, coaching isn’t a cost – it’s the highest ROI investment you can make.

One deal. One promotion. One mindset shift that unsticks you. That’s worth 10x what you’ll invest.

That said, I’m not here to pressure you. If the timing isn’t right, grab my free Comeback Code guide and start there. It’s the same 10 principles I used to rebuild my life.

When you’re ready, reach out.

That’s fine.

Most sales training programs focus on tactics – discovery frameworks, objection handling, closing techniques. Those are valuable.

What I do is different. I focus on the foundation underneath the tactics.

Think of it this way:

• Sales training = what to do and how to do it
• My coaching = who you need to become to execute consistently

You can do both.

In fact, some of my clients are in corporate sales training programs and use our coaching to apply the tactics with the right mindset and discipline.

Right now, I only offer 1:1 coaching.

Group coaching can be valuable, but I’ve found that real transformation happens in the 1:1 work – especially when we’re addressing mindset, identity, and personal challenges.

That said, if you’re interested in a small group cohort experience, let me know. I’m considering launching one in 2026.

Fair question.

Here’s why most coaching doesn’t work:

1. It focuses on tactics instead of identity. You learn frameworks, but your mindset stays the same. So when pressure hits, you revert back to old patterns.
2. It’s one-size-fits-all. Cookie-cutter strategies that don’t account for your real life, your deals, or your challenges.
3. The coach isn’t in the arena. They teach from memory or theory – not from deals they closed last quarter.

Here’s how I’m different:

• I start with identity and mindset – not tactics.
• Everything is customized to your situation, your deals, your challenges.
• I’m still selling – so I’m coaching from real-time experience, not outdated playbooks.
• You get unlimited access between sessions – so when you’re stuck, you don’t wait 2 weeks.

If you’ve tried coaching before and it didn’t work, let’s talk. I’ll be honest about whether I can help or not.

You’re ready if:

✅ You’re tired of playing below your potential
✅ You’re willing to do the uncomfortable work
✅ You want someone who will tell you the truth – not what you want to hear
✅ You’re ready to take ownership of your outcomes
✅ You’re committed to building a life you’re proud of, not just a career

You’re not ready if:

❌ You’re looking for a quick fix
❌ You want someone to do the work for you
❌ You’re not willing to face your limiting beliefs
❌ You’re looking for tactics without doing the mindset work

Still not sure? Book a call. We’ll figure it out together.

Here’s the process:

1. You fill out the intake form (the one on this page).
2. I’ll email you within 24 hours to schedule a 30-minute intro call.
3. On the call, we’ll talk about:
   • Where you are now
   • Where you want to go
   • What’s getting in the way
   • Whether we’re a good fit
4. If we decide to move forward, we’ll schedule our first session.
5. If we’re not a fit, I’ll tell you honestly – and point you toward other resources that might help.

No sales pitch. No pressure. Just an honest conversation.